Please select the curriculum by the start year of studies and track.
Sara Czabai
Ulla Puustelli
Tuuli Järvinen
Slaveya Hämäläinen
Hugh Clack
Mikhail Nemilentsev
Jagat Kunwar
Face-to-face
- Draw up a detailed RESEARCH PROPOSAL and have it approved in WIHI by your thesis advisor (at stage 3 in WIHI). This also roughly corresponds to Chapter 1 of your final thesis.
- If there is a joint agreement among commissioner(s), advisor and the student, it should be approved by everyone involved
- Seek research permit to conduct study at XAMK or at your commissioner’s organization, if required.
-Use XAMK reporting template to write your research proposal or thesis plan
- You can use template provided in research methods courses to write a research proposal or as advised by your supervisor
-Familiarize yourself with the thesis evaluation form at this stage already.
This will be done working closely with your own supervisor e.g. through face to face meetings, and other visual modes.
- Approximately 30 % of the thesis is ready at this stage. You should submit a research plan to your advisor in WIHI which should broadly cover the following areas:
-The objective of the thesis including those jointly agreed with the commissioner
-Description of the thesis process as a whole
-Specifications of the methods used in different phases of the study
-Choice of data collection and analysis methods
-If you need research permit (and other requirements) to conduct the proposed study
-Justifications of decisions which potentially affects the reliability and the validity of the study
Use XAMK reporting template with recommended source referencing.
After the completion of this phase 1, step 3 in WIHI, credits are transferred automatically for ‘Bachelor’s thesis: idea and planning’ course to your transcript of records
Accepted/Rejected
Approval of your advisor in WIHI is a must before you can proceed to the next step
English
07.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
In order to start this step of the thesis writing process, you must:
- pass methodological courses
- attend the first thesis info seminar
- you have created a topic proposal in the WIHI system and the supervisor has been allocated to you.
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
5 credits
Approved/Failed
- Student completes about 30% of the thesis work
Tommi Salmela
Face-to-face
English
14.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Jarmo Kulhelm
60% Face-to-face, 40% Distance learning
Course material in Learn.
Game success 20%
Game team analysis reporting during game 80%
English
01.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
20 - 40
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
2 credits
1-5
Team work. No individual exam.
1 cr = 27 hours student work
Atte Reijonen
60% Face-to-face, 40% Distance learning
TBA
TBA
TBA
English
01.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
2 credits
1-5
TBA
5 ECTS
Harrison Okuogume
Face-to-face
• Principles and Practice of Marketing, Jobber, any edition
• Marketing Theory, 3rd Edition, Baker & Saren
• Marketing: an introduction, 4th Edition Masterson
Contact session, individual and group tasks
• Case study analysis 20%
• Attendance and participation 20%
• Exam 60%
English
01.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
You are able to
a) use professional vocabulary systematically.
b) look for information in the key information sources of the field.
c) identify interrelated tasks.
d) work together with customers, users and target groups
e) Use the key models, methods, software and technologies of the professional field.
f) justify your actions according to the ethical principles of the professional field.
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
5 credits
1-5
• Case study analysis
• Group works and presentations
• Final group work
• Case study
• Project work
• Group work and presentation
What does the customer process mean and what is its role in business? How do consumers, companies and organizations differ as customers? What does customer experience consist of and how are you able to gain insight into it? How are customer relationships built, maintained and developed? What are the components of good customer service?
Jagat Kunwar
40% Face-to-face, 60% Distance learning
Any elementary textbooks related to strategic aspects of CRM can act as preliminary background for the course. Some suggested resources are as follows:•Assigned readings separated by topics•Selected chapters from the following source materials to further your understanding (only most important are mentioned) oBaran, R. J. & Galka, R. J., 2013. CRM: The Foundation of Contemporary Marketing Strategy. First ed. New York: Routledge.oButtle, F., 2009. Customer Relationship Management: Concepts and Technologies. Second ed. Oxford: Elsevier Ltd.oPeppers, D. & Rogers, M., 2004. Managing Customer Relationships: A Strategic Framework. Hoboken, New Jersey: John Wiley & Sons, Inc
At the end of the study unit, students should be able to:•Comprehend the scope of CRM •Define metrics to identify key customers of the company•Relate CRM and business performance •Devise relationship strategies to maximize CLV throughout the customer life cycle •Plan portfolio specific relationship strategies•Identify organizational changes required to manage customer relationships in a digital economy
English
01.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
3 credits
1-5
There will be approximately 5 tutorial assignments each worth 15% that the student must complete after the end of study themes. At the end, there will be an additional online quiz worth 25%. It is essential to complete all the tasks and obtain at least half points from each of the assignments in order to pass. The details regarding course tasks will be handed out as the course progresses. Some preliminary information regarding tasks is already provided in the course page and attached document in Learn.
Hugh Clack
Face-to-face
English
31.08.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
2 credits
1-5
Hugh Clack
80% Face-to-face, 20% Distance learning
Material will be provided during contact sessions and via Learn
Completed tasks in accordance with course instructions.
Final Exam.
English
31.08.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
2 credits
1 credits
1-5
Slaveya Hämäläinen
Face-to-face
Material available on Learn and handouts given in class.
Scheduled track:
This is an implementation of English communication skills for International Business students, aimed at group DIBKV20SP.
Students attend instruction according to the timetable. Studies follow the timetable of contact classes and assignments that are completed independently. This course is mainly implemented online, with contact sessions arranged on Kouvola campus.
Blended track:
Completing studies quicker takes place by choosing independent methods of study. These can include, for example, online courses or courses from other student groups’ timetables. Completing assignments through this track involves more independent work and learning compared to the scheduled track.
Independent assignments, class work, written exam, oral exam or presentation, active participation in contact lessons.
English
01.01.2021 - 15.03.2021
14.12.2020 - 14.01.2021
20 - 50
English communication skills for Digital International Business students.
Kielet ja viestintä, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
1-5
Resit exams may be taken in the e-exam room (examination aquarium).
The extent of this course is 5 ECTS credits, which equals 135 hours of student work and comprises contact lessons, independents assignments and groupwork.
Emmi Mäkinen
80% Face-to-face, 20% Distance learning
White: From Start to Finnish, chapters 15-25 and
material on Learn
Scheduled track:
Contact lessons at Kouvola Campus.
Active participation and following the schedule on Learn, wordtests, written and oral assignments and the final exam.
English
18.01.2021 - 30.04.2021
14.12.2020 - 14.01.2021
20 - 50
Kielet ja viestintä, Kouvola (not translated)
Degree Programme in Game Design, Degree Programme in Digital International Business
Kouvola Campus
1 credits
1-5
5x27 hours
The parts of the course:
Exercises at the contact sessions, exercise online (on Learn and on the Internet), exercises of the book
wordtests
written and oral assignments on Learn
final exam
Harrison Okuogume
Arup Barua
Face-to-face
English
07.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Yhteisten opintojen koulutusyksikkö
Degree Programme in Digital International Business
Kouvola Campus
2 credits
1-5
Jagat Kunwar
60% Face-to-face, 40% Distance learning
- Previous studies in marketing field is expected
- Lecture notes from the instructor
- Following book: Aaker, D. A., Kumar, V., & Day, G. S. (2007). Marketing Research. Hoboken, NJ: John Wiley & Sons.
- A set of articles to augment specific sections may be uploaded and made accessible in the course homepage.
Scheduled track:
The aim of the course is to support the participants in understanding marketing research-its value and how it is used in marketing decision making. The priority of this course is to understand research methods (both exploratory and causal) and how they are used as part of marketing planning and development processes. The students should be able to utilize relevant internal and external data sources, develop and evaluate alternative research designs and understand how data can be transformed into useful information for insightful decision making. More precisely, the intended learning objectives are:
- Understand the role of the Marketing Information System (MIS) within broad business intelligence systems
- Grasp the role of marketing research in gathering marketing intelligence
- Distinguish between the nature and role of qualitative and quantitative research methods
- Use marketing research to determine appropriate marketing mix
- Apply marketing research techniques on specific areas of marketing
You can:
a) use professional marketing research vocabulary
b) can critically evaluate different sources of marketing research information
c) can work as a team member in research project
d) determine the appropriate models, methods, software and techniques, in marketing research
English
07.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
3 credits
2 credits
1-5
Resit exams will take place in specific times during the academic year. Registration is necessary before the exam.
Markku Nikkanen
20% Face-to-face, 80% Distance learning
Arjan van Weele: Purchasing and Supply Chain Management, 7th edition
Selected articles
Contributory literature will be announced later.
Written casework with presentations, active participation to teamwork with peers both in class and online, and written examination. To pass the course, all parts have to be completed.
English
07.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
2 credits
4 credits
1-5
Written examination will be held in the end of the course. A detailed schedule will be announced in Learn prior to the course.
Active own work – mostly virtually/online - in pair and/or in team is highly addressed.
The Learn as a Learning Management System will be used weekly.
Contribution of peer learning will be applied throughout the course in creating new knowledge and mindsets.
The aim is to create together a conducive learning context with the help of the team collaboration and co-working sessions: developing problem-solving skills with different angles, and different solutions.
Critical thinking needed (as in GS there are lots of ethical decisions to deal with)
Introductory lecture plus a workshop, weekly assignments online, and larger written cases (totally 3).
Hugh Clack
60% Face-to-face, 40% Distance learning
- McKenna and Beech, Essence of HRM (essential)
- Wilton, An Introduction to HRM (recommended as background reading)
- Crawsaw, Budhwar, Davis, HRM Strategic & International Perspectives (recommended as background reading)
Työviikkopohjainen oppimisväylä:
Contact sessions, individual and group tasks
Attendance at contact sessions
Individual and group tasks
Completed project and final examination
English
07.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
2 credits
1-5
Resits: spring 2021
Markku Nikkanen
Jagat Kunwar
Face-to-face
The lecture notes in the course page summarize key information from various sources. Reviewing those and completing assigned tasks must be enough to achieve the learning objectives. Since the course deals with eclectic problems, there is no definite course literature. However, any elementary textbook related to supply chain management generally consists of few chapters on information technology systems.
At the end of the study unit, the student is able to:
· Identify the information flow and key types of information requirements in the supply chain
· Understand why collaboration and information visibility is required in the supply chain
· Understand the importance of information and information technology in a supply chain.
· Describe and differentiate among contemporary supply chain information technologies.
· Gather, Interpret and apply supply chain information in key business decision making
English
01.01.2021 - 31.05.2021
14.12.2020 - 14.01.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
The maximum number of points for the course is 100, broken down as follows:
Part I (50% of the final grade)
Student is asked to read the tutorials and complete the related tasks and quizzes sequentially (individually). The quizzes will cover the material covered before the quiz date (inclusive).
Part II (50 % of the final grade)
· Student is requested to conduct an in-depth analysis of contemporary technological solution in modern SCM with peers (max. two students) and write a report & present in class and/or online [50%]
Sara Czabai
60% Face-to-face, 40% Distance learning
English
14.09.2020 - 13.12.2020
15.08.2020 - 04.09.2020
20 - 50
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Business Management, Degree Programme in Digital International Business
Kouvola Campus
2 credits
1-5
Sara Czabai
Slaveya Hämäläinen
Face-to-face
English
31.08.2020 - 16.10.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
2 credits
1-5
Päivi Ollila
Opettaja1 LYK
Distance learning
Online study material provided by the teacher in Learn.
Assignments and exercises 30 % and exam 70 %.
English
18.01.2021 - 15.04.2021
14.12.2020 - 14.01.2021
Online starting meeting on 18 January 2021.
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
5 credits
1-5
Online exam week 14. If a student fails an exam he has two re-attempt possibilities within one year from the beginning of the course.
Sara Czabai
Päivi Ollila
40% Face-to-face, 60% Distance learning
August & Al. International Business Law, Texts, Cases and Readings. Chapter 10 Sales.
Course material in Learn.
Scheduled track:
Active participation in the contact sessions, exercises and assignments and exams.
Independent track:
Not offered.
Blended track:
No blended track offered.
Active participation, exercises and assignments and exams.
English
01.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Students have two re-attempts to pass a failed exam within one year of the date of beginning of the course. Re-attempts are done in exam aquarium (exam.xamk.fi). Instructions for the use of exam system are given in Student.
The course consists of two parts: Negotiations 3 ECTS and Contracts 2 ECTS. Both parts must be completed and are independently assessed.
Jagat Kunwar
60% Face-to-face, 40% Distance learning
•Lecture notes and cases from the class
•Selected chapters from the following source materials ( only most important are mentioned)
- Hollensen, S., 2011. Global Marketing. Fifth edition. Harlow: Pearson Education Limited.
- Keegan, W. J. & Green, M. C., 2012. Global Marketing. Seventh Edition. New Jersey: Prentice Hall.
•Additional readings assigned separately during the class
At the end of the study unit, students should be able to:
• Understand internationalization processes and factors affecting entry mode decisions
•Conduct marketing research in an international environment
•Understand segmentation, targeting and positioning in an international
environment
•Assess the macro environmental forces affecting marketing decisions
•Plan integrative marketing strategy including product, price, promotion and place decisions
•Design, implement and evaluate integrated marketing mix strategy
•Understand marketing conditions in important regional integration schemes
English
07.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
3 credits
2 credits
1-5
The maximum number of points obtainable from the
course is 100, which is broken down as follows:
-Final exam(25 Points), Mid-term exam (25 points), One group project (35 Points), One case study/Presentation (15 points) and Attendance (bonus) worth 10 points. Students should pass all the requirements individually in order to pass the whole course.
Sara Czabai
60% Face-to-face, 40% Distance learning
Course material in Learn
Scheduled track:
Active participation in the contact sessions, exercises and assignments and exams.
Independent track:
Study material exam.
Blended track:
No blended track offered.
Attendance and active participation, course assignment and presentation
English
01.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
2 credits
1-5
Personal selling skills - the characteristics of effective sales professionals
Key responsibilities and tasks of salesperson
The role of selling in marketing
B2B vs B2C selling - consumer vs organizational buying behavior
Sales contracts and legal remedies
The selling process
Selling tactics - upselling/cross-selling
The buying process & buyer behavior in international context
Negotiation - basic terms and techniques
Sales negotiations role play scenarios and simulations
The Strategic/Consultative selling model; the consultative sales approach
Harrison Okuogume
Face-to-face
English
07.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
1-5
Jarmo Kulhelm
60% Face-to-face, 40% Distance learning
English
07.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
0 - 35
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
2 credits
1-5
Sara Czabai
Hugh Clack
Face-to-face
English
14.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
2 credits
1-5
Hugh Clack
Face-to-face
Training is only approved after:
- the training agreement is signed by all before training is started
- training has then been carried out
- the student submits a completed work certificate from the employer at the end of the training
- the student submits a training report in Learn based on the training diary
- the student submits a training presentation in Learn to be presented to 1st/2nd year DIB student groups in autumn/spring
English
03.05.2021 - 31.07.2021
15.03.2021 - 31.03.2021
NOTE: Practical Training must be approved by the training coordinator and the training agreement signed between student, coordinator, and employer BEFORE training is started.
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
10 credits
Approved/Failed
The student will keep a training diary during the training period detailing the activities and duties carried out during each week of the training, and also the learning points in relation to the studies. This can then form the basis of the final report.
Hugh Clack
Face-to-face
Training is only approved after:
- the training agreement is signed by all before training is started
- training has then been carried out
- the student submits a completed work certificate from the employer at the end of the training
- the student submits a training report in Learn based on the training diary
- the student submits a training presentation in Learn to be presented to 1st/2nd year DIB student groups in autumn/spring
English
04.01.2021 - 31.12.2021
01.10.2020 - 15.10.2020
NOTE: Practical Training must be approved by the training coordinator and the training agreement signed between student, coordinator, and employer BEFORE training is started.
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
20 credits
Approved/Failed
The student will keep a training diary during the training period detailing the activities and duties carried out during each week of the training, and also the learning points in relation to the studies. This can then form the basis of the final report.
Marja-Liisa Siren-Huhtinen
80% Face-to-face, 20% Distance learning
Online material.
Scheduled track.
Tuition in Finnish
01.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
20 - 50
riitta.savolainen@xamk.fi
Kielet ja viestintä, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
1 credits
1-5
Re-exam dates.
One ECTS credit is equivalent to 27 hours of student work.
Sara Czabai
Jagat Kunwar
60% Face-to-face, 40% Distance learning
Course material in Learn.
Scheduled track:
Active participation in the contact sessions, exercises and assignments and exams.
Independent track:
Not offered.
Blended track:
No blended track offered.
Active participation, assignments and exam.
English
01.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
1 credits
2 credits
1-5
Students have two re-attempts to pass a failed exam within one year of the date of beginning of the course. Re-attempts are done in exam aquarium (exam.xamk.fi). Instructions for the use of exam system are given in Student.
Arup Barua
Jagat Kunwar
40% Face-to-face, 60% Distance learning
- Lecture materials provided in the Learn platform
- Additional readings to deepen understanding
-Case studies
At the end of the course, students should be able to:
- Increase customer engagement through social media
- Maintain customer relationships through social media
- Enhance brand impact through social media
- Measure social media marketing performance
- Use appropriate tools and technologies to enhance marketing ROI
- A final student project (50%)
- Theme specific tasks (50%)
English
07.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
2 credits
3 credits
1-5
Hugh Clack
Face-to-face
Participation in orientation and study planning sessions
Creating the individual study plan (ISP)
Creation and updating of a reflected learning log
Planning of a career path
English
31.08.2020 - 31.12.2023
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
Approved/Failed
Jagat Kunwar
80% Face-to-face, 20% Distance learning
Lecture notes from the instructor
Following books:
1) Monczka, R. M., Handfield, R. B., Giunipero, L. C. & Patterson, J. L., 2009. Purchasing and Supply Chain Management. 4th Edition. Mason, USA: South-Western Cengage Learning.
2) Weele, A. J. V., 2014. Purchasing and Supply Chain Management. Hampshire: Cengage Learning.
A set of articles to augment specific sections may be uploaded and made accessible in the course homepage.
At the end of the study unit, you can:
Consider the nature of business markets and organizational buying behavior
Comprehend the importance of relationships in supply chain management
Recognize the importance of strategic supplier selection understanding different supplier relationships portfolios
Identity business areas with scope for collaboration with suppliers
Examine the roles of SRM in improving sustainability in sourcing
English
07.09.2020 - 31.12.2020
15.08.2020 - 04.09.2020
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
2 credits
1 credits
1-5
The maximum number of points for the course is 100, broken down as follows:
Mid-term examination (25%)
Final examination (25%)
Class tasks (50%)
Attendance, bonus (10%)
To pass the course, you must:
Complete each item of assessment listed above;
Attain at least half of the available points for each item of assessment listed above.
No exceptions will be made to these minimum requirements.
Markku Nikkanen
Face-to-face
English
01.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Jagat Kunwar
40% Face-to-face, 60% Distance learning
The lecture notes in the course page summarize key information from various sources. Regular attendance in classes and completing assigned tasks must be enough to achieve the learning objectives. Since the course deals with eclectic problems, there is no definite course literature. The basics of several problem specifications will be dealt during lecture hours. However, any elementary textbook related to quantitative business methods or operations management can work as preliminary background for the course. Some suggested textbooks are as follows:
· Krajewski, L. J., Malhotra, M. K. & Ritzman, L. P., 2012. Operations Management: Processes and Supply Chains. Ninth Ed. New Jersey: Prentice Hall
· Waters, D., 2011. Quantitative Methods for Business. Fifth ed. Harlow: Pearson.
The objective of the course is to learn quantitative modelling with the help of appropriate information systems packages (e.g. Excel, SPSS). The ranges of problems explored are relevant to supply chain and operations management in general. More precisely, the learning objectives are to:
· Identify operational issues amenable to quantitative modelling
· Explain theoretical principles behind the problems and models
· Differentiate analytical versus simulated techniques
· Use appropriate tools to obtain solutions for specified problems
· Interpret results and apply in business decision making
English
01.01.2021 - 02.05.2021
14.12.2020 - 14.01.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
3 credits
1-5
The maximum number of points for the course is 100, broken down as follows:
· Final quiz done individually and implemented in the course page (50%)
· Five tasks done individually or in groups (50%)
· Attendance, bonus (10%)
To pass the course, you must:
· Complete each item of assessment listed above
· Attain at least half of the available points for each item of assessment listed above.
· No exceptions will be made to these minimum requirements
Harrison Okuogume
60% Face-to-face, 40% Distance learning
To be announce later.
Contact session, individual and group tasks
• Participation and attendance 10%
• Case study 30%
• Final assignment and presentation 60%
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
20 - 50
You learn to identify how artificial intelligence (AI) affects companies and industries.
You are able to analyse business models based on AI-powered platforms.
You acquire skills for problem solving in AI-dominated industries.
You learn the principles of emerging technologies, types of technological trajectories and technological innovations.
You learn to identify and analyse smart technologies for developing intelligent and agile businesses.
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
5 credits
2 credits
1-5
• Case study
• Classroom discussion of case and other materials
• Individual assignment
• Case study analysis
• Project work
The course is a part of the Codeshare Teaching project realized jointly with the Bonn-Rhein-Sieg University of Applied Sciences (Germany), University of Cape Coast (Ghana), Koblenz University of Applied Sciences (Germany), and other possible partners from the USA and South Korea. Students from the aforementioned partner universities will take part in this course in addition to the DIB degree students from XAMK.
Students of the aforementioned partner universities will study using online synchronous and asynchronous options.
What are the concepts of AI and future technologies?
What are the main principles of the business models on AI-powered platforms?
How to solve business-related tasks in AI-dominated industries?
What are the principles of emerging technologies?
What are the types of technological trajectories and technological innovations?
How to identify, analyse and develop smart technologies in business?
Sara Czabai
Harrison Okuogume
Markku Nikkanen
Hugh Clack
Mikhail Nemilentsev
Jagat Kunwar
Face-to-face
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Harrison Okuogume
Jagat Kunwar
40% Face-to-face, 60% Distance learning
- Information provided by the instructors
- a set of readings provided at the beginning of the course
- a set of business cases involving blockchain and platform technologies
At the end of the course, you are able to:
-understand the blockchain infrastructure
-recognize applications of blockchain technology in business innovation
-Differentiate pipeline model from platform business strategies
-Innovate platform businesses model using appropriate tools
-Recognize the developing trends in blockchain and platform businesses
The evaluation will be based on the following:
- You understand key concepts regarding the blockchain technology and platform businesses
- You can use given set of tools to innovate a new business model
-Apply the technology and tools to understand own business or other existing businesses
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
3 credits
1-5
The course evaluation will consists of:
- a group or an individual project incorporating elements of blockchain or platform technology (60%)
-a final exam to test the concepts taught during the class (40%)
Sara Czabai
Face-to-face
Scheduled track:
Active participation in the project sessions.
Independent track:
Not offered.
Blended track:
No blended track offered.
Active participation, project execution, report and presentation.
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Hugh Clack
Face-to-face
Marketing: an introduction, 4th Edition, Masterson, Phillips, Pickton
Other reading:
Marketing Theory, 3rd Edition, Baker and Saren
Principles and Practice of Marketing, Jobber
Completed tasks and final examination
English
06.09.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Learning outcomes of the course
You are able to describe the aspects of customer-oriented marketing concepts, including its objectives and functions. You are able to analyse customer buying behavior and define principles for the segmentation and selection of target groups. You are able to assess the effects of digital operational environment on customer-oriented marketing. You are able to design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.
Course contents
What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups? What does a marketing mix consist of, and how can it be used to reach organizational goals?
Slaveya Hämäläinen
Jagat Kunwar
40% Face-to-face, 60% Distance learning
Regular attendance in classes and completing assigned tasks must be enough to achieve the learning objectives. However, to understand the research methods, I recommend:
Patton, M. Q., 2015. Qualitative research & evaluation methods : Integrating theory and practice. Thousand Oaks, California: SAGE Publications, Inc..
Saunders, M., Lewis, P. & Thornhill, A., 2016. Research Methods for Business Students. Essex: Pearson Education Limited.
Silverman, D. & Marvasti, A., 2008. Doing Qualitative Research: A Comprehensive Guide. Los Angeles: SAGE Publications.
At the end of the study unit, students should be able to
Write and modify their research plan
Start their literature review with a sample of annotated bibliography
Plan their conceptual framework
Prepare a research matrix connecting concepts and measurements
Plan a data collection instrument
English
01.09.2021 - 31.12.2021
02.08.2021 - 31.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
2 credits
3 credits
1-5
The maximum number of points for the course is 100, broken down as follows:
5 Separate tutorial tasks (each 20%)
To pass the course, you must:
Complete each item of assessment listed above
Attain at least half of the available points for each item of assessment listed above.
No exceptions will be made to these minimum requirements
Hugh Clack
Face-to-face
Provided during contact sessions and via Learn
Completed tasks and final examination
English
06.09.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Examination at the end of the study unit
Learning outcomes of the course
You are able to use suitable ICT applications individually and in teams.
You are able to compose documents, presentation graphics and spreadsheets.
You are able to utilise a networked environment to share information and communicate.
Course contents
What ICT applications are commonly used during studies and at work?
How to produce documents, presentations and spreadsheets with various applications?
How to utilise a networked environment for sharing and communication?
Johanna Harju
Jagat Kunwar
40% Face-to-face, 60% Distance learning
Lecture notes from the instructor
Following books:
Charnatony, L. d., McDonald, M. & Wallace, E., 2011. Creating Powerful Brands. Fourth ed. Amsterdam: Butterworth-Heinemann.
Keller, K. L., 2013. Strategic Brand Management: Building, Measuring and Managing Brand Equity. Global ed. Essex: Pearson Education Limited.
A set of articles to augment specific sections may be uploaded and made accessible in the course homepage.
The aim of the course is to make you able to:
build, measure and manage Customer-Based Brand Equity (CBBE)
choose brand elements to enhance brand equity
optimize marketing mix elements to improve brand equity
design a digital branding strategy
be aware of possible global legal and ethical issues in branding
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
3 credits
1-5
The maximum number of points for the course is 100, broken down as follows:
Brand audit (40 %)
Digital branding plan (40%)
Individual tasks (20%)
To pass the course, you must:
Complete each item of assessment listed above;
Attain at least half of the available points for each item of assessment listed above.
No exceptions will be made to these minimum requirements.
Jarmo Kulhelm
Face-to-face
All material provided online
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Completed tasks and final examination
Anna-Liisa Luova
80% Face-to-face, 20% Distance learning
Gerstler, Aho & Willberg: No niin 1! and
study material on Learn
Scheduled track:
Lessons twice a week
Online course Finnish for beginners available on Ecampus.
Active participation, wordtests, oral assignments, written assignments, exams (middle and final)
English
06.09.2021 - 31.12.2021
01.04.2021 - 18.04.2021
20 - 50
anna-liisa.luova@xamk.fi
Yhteisten opintojen koulutusyksikkö
Degree Programme in Game Design, Degree Programme in Digital International Business
Kouvola Campus
1 credits
1-5
Assignment and examinations during the course time - re-examination possibility on January
5 x 27 hours
Includes:
oral assignments
written assignments
wordtests
examination
Opettaja4 Yhteiset_opinnot
60% Face-to-face, 40% Distance learning
Tuition in Finnish
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
20 - 50
Kielet ja viestintä, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
2 credits
1-5
Sara Czabai
Slaveya Hämäläinen
Face-to-face
In Learn.
Scheduled track:
Active participation in the contact sessions, exercises and assignments.
Independent track:
Not offered.
Blended track:
No blended track offered.
Active participation and assignments.
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Sara Czabai
Face-to-face
In Learn.
Scheduled track:
Active participation in the contact sessions, exercises and assignments and exam.
Independent track:
Not offered.
Blended track:
No blended track offered.
Active participation, assignments and exam.
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Harrison Okuogume
Face-to-face
International Human Resource Management: Managing People in a Multinational Context
Peter Dowling and Denice Welch
Cengage Publishing, 4th Edition, 2004
Managing a Global Workforce: Challenges and Opportunitites in International Human Resource Management (Required)
Vance Charles and Yongsin Paik
M.E. Sharpe, 2nd Edition, 2010
Contact session, individual and group tasks
• Participation and attendance 10%
• Case study & presentation 30%
• Exam 60%
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
20 - 50
You are able to describe the human resources procedures in multicultural/international organisations
You can define the HRM development strategies for companies in an international context.
You are able to explain the processes of planning, recruitment, orientation, and training of employees in the international environment.
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
5 credits
1-5
• Case study
• Classroom discussion of case and other materials
• Individual assignment
• Case study analysis
• Exam
• 1 ect = 27hrs and 5 ect the total will be (27x5 = 135 hours)
• The total hours for the course is 135 hour; and that includes, classroom lectures, case analysis, in-class discussion, assignments and final presentations
What is the history of human resources management in different global regions?
How has the international nature of companies affected the growth and development of human resources?
How to recruit and select employees in the global environment?
Sara Czabai
Face-to-face
In Learn.
Scheduled track:
Active participation in the contact sessions, exercises and assignments and exam.
Independent track:
Not offered.
Blended track:
No blended track offered.
Active participation, assignments and exam.
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Harrison Okuogume
Face-to-face
Contact session, individual and group tasks
• Case study analysis 20%
• Attendance and participation 20%
• Exam 60%
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
29 - 50
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
5 credits
1-5
• Case study analysis
• Group works and presentations
• Final group work
Group works
Exam
What opportunities does the Internet of Things (IoT) provide for business?
What are strategies of global network economy?
What kind of risks are there in laws related to global business?
What are the challenges of supply chain management in digital business?
How do the Internet and IoT work technically?
What are the goals of information security and what measures are required to achieve these goals on the Internet?
Sara Czabai
Face-to-face
In Learn.
Scheduled track:
Active participation in the contact sessions, exercises and assignments and exam.
Independent track:
Not offered.
Blended track:
No blended track offered.
Active participation, assignments and exam.
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
1-5
Harrison Okuogume
Face-to-face
• Recommended reading: A Guide to the Project Management Body of Knowledge (PMBOK). Third edition. USA. Project Management Institute. 2004
• Wickham, L., Wilcock, J (2016), Management Consulting: Delivering an Effective Project, 5th Edition, Harlow, UK: Pearson. Earlier versions are not a problem.
• Preparing a Marketing Plan, Medlin, C.J., 2019 (pdf on MyUni site)
Contact session, individual and group tasks
• Attendance and participation 20%
• Assignment 20%
• Marketing project 60%
English
30.08.2021 - 31.12.2021
02.07.2021 - 31.07.2021
20 - 50
You know how to
a) use the professional tools expertly in different situations
b) work as a team member for expert tasks in the workplace as well as to note and describe the professional problems
c) evaluate the activities of the customer, user and target group situations
d) determine the appropriate models, methods, software and techniques, and to justify the selection of such
e) apply critical thinking of ethical principles in brand communication
f) critically evaluate information sources
g) promote a goal-oriented team
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
Kouvola Campus
5 credits
1-5
Group assignment and project work
Group project
Assignment
The study content will show you how to:
create a project plan for a real working life project?
deal with a real business life customer?
implement and follow the plan
work professionally in the project group?
report the project results both orally and in writing in a professional way
Sara Czabai
Hugh Clack
Face-to-face
Scheduled track:
Active participation in the sessions, group tasks and assignments.
Independent track:
Not offered.
Blended track:
No blended track offered.
Active participation, reflections and assignments.
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
Approved/Failed
No exam
Seminars, company visits
Jagat Kunwar
40% Face-to-face, 60% Distance learning
The lecture notes in the course page summarize key information from various sources. Regular attendance in classes and completing assigned tasks must be enough to achieve the learning objectives. However, research methods is a very complex and mature topic and there are wide varieties of textbooks available in many sources. If you want to go deeper into certain issues, I recommend:
· David S. Moore, George P. McCabe, Bruce A. Craig: Introduction to the Practice of Statistics, W. H. Freeman and Company, New York (Edition for use outside the USA and Canada)
· Patton, M. Q., 2015. Qualitative research & evaluation methods : Integrating theory and practice. Thousand Oaks, California: SAGE Publications, Inc..
· Saunders, M., Lewis, P. & Thornhill, A., 2016. Research Methods for Business Students. Essex: Pearson Education Limited.
· Silverman, D. & Marvasti, A., 2008. Doing Qualitative Research: A Comprehensive Guide. Los Angeles: SAGE Publications.
At the end of the study unit, students should be able to
· Differentiate scientific research from commonsense
· Identify key steps in the research process
· Propose, design and execute research taking into consideration the key elements
· Evaluate the relevance and applicability of various existing research paradigms
· Choose appropriate data collection and analysis strategy (for both quantitative and qualitative approaches)
· Evaluate own research considering reliability and viability criteria
English
30.08.2021 - 31.12.2021
31.07.2021 - 29.08.2021
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
3 credits
1-5
The maximum number of points for the course is 100, broken down as follows:
· Separate tutorial tasks (50%) [For both qualitative and quantitative part]
· Final research proposal (50%)
· Attendance, bonus (10%)
To pass the course, you must:
· Complete each item of assessment listed above
· Attain at least half of the available points for each item of assessment listed above.
· No exceptions will be made to these minimum requirements
Hugh Clack
Face-to-face
Participation in orientation and study planning sessions
Creating and updating the individual study plan (ISP)
Creation and updating of a reflected learning log
Planning of a career path
English
30.08.2021 - 31.12.2024
Liiketalouden koulutusyksikkö, Kouvola (not translated)
Degree Programme in Digital International Business
3 credits
Approved/Failed
Students are able to
· look for information in the key information sources of the field.
· use the key models, methods, software and techniques of the professional field.
· work as team members in a goal-oriented way
· justify their actions according to the ethical principles of the professional field
Qualitative assessment, self and peer evaluation
Are you ready to challenge yourself in digital international business in a new and exciting way of learning?
You will graduate from the Digital International Business Degree Programme for challenging digital international business, marketing and commerce assignments. The programme, taught in English, will help you become a professional able to communicate with people from various cultural backgrounds and take an active part in developing the world of work.
You study and learn in a truly international environment, as our lecturers and students come from over 30 different countries. The mixture of cultural and linguistic backgrounds brings your multi-cultural teamwork skills to a new level, deepening your understanding of practices in global companies. At the same time, you improve your English skills in realistic situations. We have a long tradition in teaching international business as well as teaching in English.
Studying is implemented in close cooperation with businesses, based on our award winning LCCE model which goes beyond the traditional classroom. As part of this method, you will work on real-world company projects during your studies. This unique method also provides you with the networking opportunities to be in touch with companies to seamlessly step straight from your study path to your career path.
In addition to courses offered by Xamk, you can also make use of the versatile study opportunities offered by our international partner institutions. With some institutions, you can even complete a double degree.
Read more and watch the video!
The degree programme, completely taught in English, is organised on a full-time basis, taking approximately 3.5 years to complete. With hard work and determination, many of our students have managed to complete the degree in just 3 years. In addition, previous university level studies can be taken into account, which enables completing your degree sooner.
Our Digital International Business programme provides you with a strong foundation in international business operations.
Digital International Business Degree Study Structure:
• Core competence 150 ECTS credits, including core competencies, basic and professional practical training and bachelor thesis;
• Supplementary Competence 60 ECTS credits, which includes advanced studies in digital business (45 ECTS credits) and free-choice studies (15 ECTS credits).
After completing your core studies:
• you know the various functions of the company and make decisions about them
• you can analyze changes in the business environment and its impact on company's international digital operations.
• you know how to use information technology as a tool for decision making
• you know how to do research and use it to support your business
After completing complementary studies:
• you know how to manage the various processes of digital marketing and sales in international business
• you know the different digital business models of your business
• you can analyze the impact of the blockchain technology and platform economy on company development
• you can lead product development and innovation activities of an international company
• you know how to manage the strategic and innovation processes in the international business
Cooperation with the working world is an important part of our studies. Learning takes place in practical projects, and the entrepreneurial approach is included in the teaching methods and course content. Projects with companies and other organizations allow you to work with working world representatives and teachers.
Optional studies offer you a good opportunity to study an advanced field of your choice. Optional language studies, as well as managerial and leadership studies, are very supportive of your compulsory studies.
Practical training during studies gives you hands-on experience in the real business world. The great thing about practical training is that you can complete it anywhere in the world.
You have the opportunity to choose the learning track that suits you: the scheduled, independent or blended track.
The language of instruction is English.
Tuition fees
The tuition fee for non-EU/EEA students is EUR 6 000 per academic year. In addition to the tuition fee, students must independently cover the costs of the study materials and living.
Scholarship scheme at Xamk
Students whose studies progress well and complete 55 ECTS credits during the academic year, will be refunded 50% of the paid fee.
Read more about the tuition fees at Xamk
Study councelling
Xamk supports students in different ways in all matters related to the studies. Your studying is supported by the studies coordinators and tutors who guide you in questions concerning the study environments, study practices, and similar. On the campuses, the services of the study secretaries, student wellbeing advisors, councelling psychologists, and student health care are also available.
At the beginning of the studies, you begin your personal study planning which helps you make choices related to the studies, practical training, final thesis and internationalization. Your studies coordinator will support you in preparing the personal study plan.
Read more about student wellbeing.
BYOD – Bring your own device
According to BYOD policy new students starting studies at Xamk must bring and use their own devices on campus. Read more
The challenges and opportunities in the global marketplace have never been so exciting. Our tech-savvy BBA graduates with entrepreneurial approach qualify for expert and managerial positions requiring competence in international business.
Our graduates have found their career in the following positions:
• Accounting Assistant
• Area Export Managers
• Business Controller
• Digital Business Expert
• Digital Key Account Managers
• Digital Marketer
• Marketing Assistant
• Marketing Planners
• Market Supervisors
• Product Manager
• Regional manager
• Sales Coordinators
Xamk has strong cooperation networks with businesses, the public sector and third sector actors.
The Degree Programme in Digital International Business has been designed in cooperation with local companies and Xamk alumni.
At Xamk learning takes place within initiatives that are firmly based on working life. The aim is to provide students with relevant experience of working life, enabling you to gain competence through interactive work. You have a possibility to promote internationalization and tourism in the Kymenlaakso region. In addition, you have a lot of possibilities to work in marketing, sales and trade.
RDI projects (research, development and innovation) are large projects which also include external financing. It is possible for you to participate in them through a course, as a trainee or as a project assistant writing a thesis. These projects can focus on topics such as large-scale customer research, development work for the local area or national education development.
You can study either on campus – where the modern premises are designed especially for learning – or on-line, or outside the campus in different companies and organizations where students, teachers and company representatives cooperate.
The studies are implemented in a practical way, and you acquire work experience already during your studies. You become familiar with different companies through projects, various events, practical training periods and your thesis. At the same time, you create networks that will be useful for you after graduation.
International weeks and different fairs organized on campus also create an inspiring learning environment. These events, student activities (tutoring and student club activity) and workgroups (for developing campus environment etc.) offer a wide-ranging way to develop your competence.
All the courses – irrespective of their implementation method – use the systems of e-Campus (e.g. virtual learning environment Moodle), which enables smooth group work and document sharing. In addition, various special systems and digital environments such as e-books, databases, office tools, financial management systems, ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) systems, business games and research work programs required by different courses are widely available. Network tools, the student intranet called Student and social media channels increase wide-ranging and quick ways of communication and cooperation.